Apple Lets Reporters Into Its Secret iPhone Testing Facility Following Bendgate [Video]
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Posted September 26, 2014 at 2:40am by iClarified
Apple has invited a select number of reporters into its iPhone testing facility to demonstrate the extensive torture tests it puts its smartphones through before their release.
"We've designed the product to be incredibly reliable throughout all your real world use," Apple's senior vice president of worldwide marketing Phil Schiller told the Verge. "And in designing that we then have to validate heavily, and see how does it live up to real world use, and what are the forces and pressures on it, and how do you measure and prove that you’ve delivered on a specification."
Apple says the iPhone 6 and iPhone 6 Plus are the most tested of any generation to date. The company went through 15,000 iPhone 6 and 15,000 iPhone 6 Plus devices just for testing. "The iPhone 6 and the iPhone 6 Plus are the most tested," said Dan Riccio, Apple's senior vice president of hardware engineering. "As we add more and more features, we have to find out a way to break them before customers do."
"The bottom line is that if you use enough force to bend an iPhone, or any phone, it's going to deform," Riccio said.
Apple pointed to 25 kilograms as the amount of weight Apple puts on top of the iPhone's screen to test it for the bends. That's not the full amount of weight the phone can take, says Riccio. Just what it can handle while being capable of "bouncing back" to its original form.
In addition to that test there are numerous others, including a "sit test" that simulates the stress an iPhone goes under while in your pocket. There's a test for when people sit on a soft surface and for a "worst-case scenario", when it's placed in the rear pocket of skinny jeans and sits on a hard surface, at an angle.
Apple also does a torsion test, that tests the phone when twisted from one end to the other.
"As we expected, it’s extremely rare to happen in real world use," says Schiller. "In this case, as in many things, we tell customers that if you think something's occurred that shouldn't have with your device, go to AppleCare, go to the Genius Bar, and let them take a look at it. And we'll see if your product is having an experience it shouldn't have, and is covered under warranty."
Check out some video and photos from the testing below or hit the links for more details...
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In questo moetmno Jobs sta presentando iPad 2:Nuovo design.Processore A5 Dual Core , CPU due volte pic3b9 veloce, scheda grafica 9 volte pic3b9 veloce e stess o consumo di batteria
What does it mean. Tested the product below the ISO standard? Cover up or making it worst? Be brave and face the truth. Show your color and people may still patronize your product. Do something right this time.
Apples stocks rised after immediately fixing the issues, leading a raise in shares because of the hard work. Those claims of the 6 were a blind attempt. Hard materials this thin can't bend. look at the force it takes so what chance is there to bend in the first place? Besides I wouldn't give up if they gave an option for downgrading.
Well the number of people online claiming problems, is on thing. but they must not be too unhappy if they are not taking the phone to apple to get them replaced. 9 people out of over 10 million phones? must be a real problem.:)
It's easy to make up a "gate" and claim Apple products are defective. I would not be surprised if Samsung actually was behind this. Remember, there was also complaints of bending when the iPhone 5 came out, but they did not get traction.
If you are worried about bending, just don't sit on your phone anbd you will be fine. The 6 Plus is so big, it's not like it would be comfortable or even fit well in your back pocket anyway...
The problem I think is people want their phones to be delicate, thin, premium tablet computers, but also expect them to be like the Nokia phones we had 10-15 years ago.
People wouldn't expect to be able to put an iPad mini in their jeans pocket, sit on it repeatedly for a week and expect it not to show any signs of wear. However an iPhone 6P, which is just a slightly smaller version of the iPad mini with the ability to make calls is somehow supposed to be 100x stronger and more durable. We can't have it both ways. Either we have phones designed to be rugged, or we have phones which are actually ultra thin, small tablets. People vote with their wallets - and they want ultra thin tablet phones with large screens.
The iPhones have got to a stage where they are so thin, but also with the extra size they are not more fragile, but are easier to deform if sufficient weight is applied to the middle. I don't know how this comes as a surprise to anyone who has bent theirs.
Its a very expensive ultra thin electronic device. It should be in a case and treated as such, and should not be treated like the phones we had 10 years ago - they share a name, but are completely different devices.
Ehhh, sorry, but you can in fact have it both ways, there are several phones out there that are the same size of the 6 , really slim and still they will not bend when used in the pocket as nearly every person do with his phone. Just because apple couldn't make it strong enough it doesn't mean that people should change the way they usually use the phone, it's apple's problem to comply with what a normal user will demand from his top of the line device
i never doubt about it, they test it and only release them for serial production after all the tests are ok, that is a normal procedure in any industry. the question that nobody is asking, is: what are the specifications? are they reliable? who define them? is some standardisation organisation as ISO or ANSI, or are they left in to the manufacture creation?
Bringing reporters to secret facility to convince them that their product has no flaws. then there goes the bribe free iphone6 as long as they keep their mouth shut about bendgate