Live Blog of Apple's September 9th Keynote

iClarified - 2014-09-09 12:01:21
That's it. Stay tuned for our post event coverage on www.iClarified.com


iClarified - 2014-09-09 12:00:34
Tim gives special thanks to all Apple employees.


iClarified - 2014-09-09 11:59:04
Apple is running an Ad about the promotion.


iClarified - 2014-09-09 11:56:37
Exclusive through October 13 in 119 countries. iTunes Radio and Beats Music.


iClarified - 2014-09-09 11:56:19
Largest album release of all time...


iClarified - 2014-09-09 11:56:11
"Every iTunes gets this album for free....500 million customers"


iClarified - 2014-09-09 11:55:28
It is their first album in five years, announced today, released today. Free.


iClarified - 2014-09-09 11:55:05
U2's new album, Songs of Innocence will be FREE for all iTunes users, starting now.


iClarified - 2014-09-09 11:54:21
Tim Says to put it on iTunes


iClarified - 2014-09-09 11:53:54
U2: How can we get our first album in five years to as many people as possible?


iClarified - 2014-09-09 11:53:19
Tim Cook wants an album


iClarified - 2014-09-09 11:49:29



iClarified - 2014-09-09 11:46:55
U2 is now performing.


iClarified - 2014-09-09 11:45:50
Although they denied it, U2 is performing today...


iClarified - 2014-09-09 11:45:21
Cook talking about iTunes Festival...


iClarified - 2014-09-09 11:44:53
Tim Cook talking about Music.


iClarified - 2014-09-09 11:44:46
"One other thing I would like to talk about"


iClarified - 2014-09-09 11:43:38
That is, Apple Watch has NFC


iClarified - 2014-09-09 11:43:22
Apple Pay will work with Apple Watch


iClarified - 2014-09-09 11:43:16
iPhone 6, iPhone 6 Plus, Apple Pay, Apple Watch


iClarified - 2014-09-09 11:42:52
Tim Coo reviewing everything now.


iClarified - 2014-09-09 11:42:23
"Apple watch is the most personal device ever created. We are so excited about Apple Watch"


iClarified - 2014-09-09 11:41:47
Shipping early 2015


iClarified - 2014-09-09 11:41:38
$349


iClarified - 2014-09-09 11:41:18
Simple to charge at night


iClarified - 2014-09-09 11:41:07
200 Million can use Apple Watch


iClarified - 2014-09-09 11:41:00



iClarified - 2014-09-09 11:40:56
Works with iPhone 5, 5c, 5s and latest iPhone 6/6 Plus


iClarified - 2014-09-09 11:40:37
Handoff with iPhone


iClarified - 2014-09-09 11:40:21
Apple Watch, Apple Watch Sport, Apple Watch Edition. Requires the iPhone.


iClarified - 2014-09-09 11:40:00
"So Much More" that we don't have time to cover. You can use Apple Watch to control Apple TV. List of features is a "mile long"


iClarified - 2014-09-09 11:39:18
Apple Watch required deep innovation.


iClarified - 2014-09-09 11:39:05
It is going to change the way we live a better life.

Apple Watch will improve the way we look at fitness

Apple Watch gets to know you, like a trainer would. Give you reminders and sets/suggests goals


Fitness App on iPhone also used Apple Watch data.

Workout App. Shows you entire list of workout.

"Rigs" show you progress of fitness activity

Watching people exercise now in video.


Not just quantity, but quality of your movement. "Sit less, move More"

Includes all day fitness tracker. Accelerometer for body movement, intensity sensor, uses GPS and Wifi from iPhone to see who you move.

Video now rolling on living a healthy life.

Fitness App for Apple watch -- movement and activity. Workout app lets you set specific goals for workouts.


iClarified - 2014-09-09 11:38:36



iClarified - 2014-09-09 11:37:58
Fitness App for Apple watch -- movement and activity. Workout app lets you set specific goals for workouts.


iClarified - 2014-09-09 11:34:10
Apple Watch will give you the ability to be more active.


iClarified - 2014-09-09 11:33:40
Tim back on stage. Talking about health and fitness.


iClarified - 2014-09-09 11:32:38
BMW lets you see information regarding your car


iClarified - 2014-09-09 11:32:33



iClarified - 2014-09-09 11:32:03
you can unlock your hotel room door by waving watch in front of door..


iClarified - 2014-09-09 11:30:57
WatchKit -- enables developers to create rich notifications...


iClarified - 2014-09-09 11:30:00
Third party developers can make apps for watch


iClarified - 2014-09-09 11:29:41



iClarified - 2014-09-09 11:29:02
"Touch Communication" -- you can communicate with others such as tapping on the display. Their respective Apple Watch will also vibrate three times!


iClarified - 2014-09-09 11:28:23



iClarified - 2014-09-09 11:28:06
The watches are highly customizable form interface to actual device.


iClarified - 2014-09-09 11:27:21
You can get turn-by-turn directions right on the watch. It vibrates when you should turn left or right.


iClarified - 2014-09-09 11:26:57
Force touch can bring up your menus....


iClarified - 2014-09-09 11:26:57



iClarified - 2014-09-09 11:26:48
Using digital crown to zoom...


iClarified - 2014-09-09 11:26:14
Apple's watch can "tap" you when you get notifications.


iClarified - 2014-09-09 11:21:18
Apple Watch is now being demoed


iClarified - 2014-09-09 11:13:41
Time is kept to plus or minus 50ms. Worked with experts on time accuracy.


iClarified - 2014-09-09 11:11:43
Wireless charging through mag safe.



iClarified - 2014-09-09 11:11:30



iClarified - 2014-09-09 11:11:18
Photosensors and infrared detect your pulse rate. GPS and WIFI from iPhone are used...


iClarified - 2014-09-09 11:10:37
"Taptic Engine" has a speaker as well.


iClarified - 2014-09-09 11:09:46



iClarified - 2014-09-09 11:09:42
Senses force...entirely new UI dimension.


iClarified - 2014-09-09 11:09:30
it knows the difference between a tap and a press


iClarified - 2014-09-09 11:09:17
Sapphire display!


iClarified - 2014-09-09 11:09:03
You can "share your heart beat" with people. Draw images, etc


iClarified - 2014-09-09 11:08:31
You can contact friends in seconds.


iClarified - 2014-09-09 11:08:20



iClarified - 2014-09-09 11:08:19
Touchscreen confirmed.


iClarified - 2014-09-09 11:08:09
Apps are all redesigned for light weight interaction.


iClarified - 2014-09-09 11:07:44
Used to zoom in apps, precise adjustment...


iClarified - 2014-09-09 11:07:30
Main interface will be used through digital crown...


iClarified - 2014-09-09 11:06:57



iClarified - 2014-09-09 11:06:41
When you raise wrist, the watch turns on its display


iClarified - 2014-09-09 11:06:31
Insane sensors on this thing.


iClarified - 2014-09-09 11:06:08
"You know its driven Apple form the beginning, this compulsion, to take powerful technology and make it accessible"


iClarified - 2014-09-09 11:05:47
Apple Watch can be worn all day. Video time with Jonny Ive!


iClarified - 2014-09-09 11:05:06



iClarified - 2014-09-09 11:04:38
turning crown zooms in and out...


iClarified - 2014-09-09 11:04:15
The watch's dial - the "Crown" or as Apple says "The Apple Crown" translates movement into digital data.


iClarified - 2014-09-09 11:03:46
Tim explaining that an entire new UI/UX is needed


iClarified - 2014-09-09 11:03:23



iClarified - 2014-09-09 11:02:57
Mouse on Mac. Click wheel on iPad. Multitouch on iPhone.


iClarified - 2014-09-09 11:02:35
Tim talking about User Interface


iClarified - 2014-09-09 11:02:10
"This took very deep thinking"


iClarified - 2014-09-09 11:02:02
Comprehensive health and fitness device.


iClarified - 2014-09-09 11:01:50



iClarified - 2014-09-09 11:01:49
invented new intimate was to communicate and connect from your wrist


iClarified - 2014-09-09 11:01:33
incredibly customizable


iClarified - 2014-09-09 11:01:19
"Most personal device ever created"


iClarified - 2014-09-09 11:01:11
Apple moving away from "i" branding. Apple Pay, Apple Watch


iClarified - 2014-09-09 11:01:02
Huge applause right now. Tim Cook hasn't even said a word yet.


iClarified - 2014-09-09 11:00:28



iClarified - 2014-09-09 11:00:12
Different colors as well.


iClarified - 2014-09-09 10:59:58
Apple Watch


iClarified - 2014-09-09 10:59:52
All have rectangular designs


iClarified - 2014-09-09 10:59:23
Different models


iClarified - 2014-09-09 10:58:22
it's a watch


iClarified - 2014-09-09 10:58:16
The next chapter in Apple's Story


iClarified - 2014-09-09 10:58:02
It will redefine what people expect from its category.


iClarified - 2014-09-09 10:57:54
An Entirely New Product


iClarified - 2014-09-09 10:57:39
Huge applause for Tim right now...


iClarified - 2014-09-09 10:57:38



iClarified - 2014-09-09 10:57:29
We love to make great products that enrich people's lives


iClarified - 2014-09-09 10:56:59
The Classic Line: "One More Thing"


iClarified - 2014-09-09 10:56:31
But we're not finished yet.


iClarified - 2014-09-09 10:56:25
Cook: "Apple Pay will forever change the way all of us buy things."


iClarified - 2014-09-09 10:56:04
Launching in October 2014


iClarified - 2014-09-09 10:55:41
You can even use ApplePay to pay for your check at a restaurant...


iClarified - 2014-09-09 10:55:18
Apple has partnered with Uber to let you catch a ride without CC info.


iClarified - 2014-09-09 10:54:31
Apple wants to take on online payments too. It will allow one touch check out. You enter no information. Partnered with Target to enable Apple Pay in shopping app.


iClarified - 2014-09-09 10:54:11



iClarified - 2014-09-09 10:53:27
Disney too, as reported


iClarified - 2014-09-09 10:53:16
Macy's, Bloomingdales, Wallgreens, Subway, Duane Reade, McDonalds (drive through), Whole Foods, Staples, Apple retail stores all on board


iClarified - 2014-09-09 10:53:10



iClarified - 2014-09-09 10:52:23
Cashier doesn't get your information.


iClarified - 2014-09-09 10:52:10
Amex, Mastercard and VISA all on board. 6 biggest banks on board.


iClarified - 2014-09-09 10:51:54
Apple does know what you bought or where you bought. "We're not in the business of getting customer data"


iClarified - 2014-09-09 10:51:28
You can suspend all payments on device. Credit card isn't stored on device, so if your phone is lost, you don't have to suspend cards.


iClarified - 2014-09-09 10:50:39



iClarified - 2014-09-09 10:50:13



iClarified - 2014-09-09 10:49:58
You can take pictures of credit card to add to account, or use iTunes accounts.


iClarified - 2014-09-09 10:49:44



iClarified - 2014-09-09 10:49:42
NFC. Touch ID. Secure Element Chip. All information stored on device securely.


iClarified - 2014-09-09 10:49:00
It uses NFC


iClarified - 2014-09-09 10:48:53
Eddy Cue talking about ApplePay now


iClarified - 2014-09-09 10:48:39
Video shows customer holding phone up to register and scanning fingerprint. That's it.


iClarified - 2014-09-09 10:48:07
"Let me show you how easy and fast it is"


iClarified - 2014-09-09 10:47:53



iClarified - 2014-09-09 10:47:49
"ApplePay"


iClarified - 2014-09-09 10:47:43
"This is what we do best"


iClarified - 2014-09-09 10:47:33
"Why? It's because most people focus on a business model instead of focusing on user experience"


iClarified - 2014-09-09 10:47:09
All attempts to fix mobile payments have "failed"


iClarified - 2014-09-09 10:46:50
"It's so easy to lose your card and have it compromised"


iClarified - 2014-09-09 10:46:39
Tim Cook talking about outdated security on credit cards


iClarified - 2014-09-09 10:46:13
Video rolling on how payments made today involve too many steps


iClarified - 2014-09-09 10:45:15
$12 billion in transactions daily in US


iClarified - 2014-09-09 10:45:05
"We want to focus on payments"


iClarified - 2014-09-09 10:44:54
Tim "Our vision is to replace the wallet"


iClarified - 2014-09-09 10:44:41
Wallet time!


iClarified - 2014-09-09 10:43:52
Justin Timberlake and Jimmy Fallon on iPhone 6 ads


iClarified - 2014-09-09 10:43:48



iClarified - 2014-09-09 10:42:29
Tim: A great product isn't just a collection of features. It's how they work together


iClarified - 2014-09-09 10:41:44



iClarified - 2014-09-09 10:41:17
iOS 8 out Sept 17th.


iClarified - 2014-09-09 10:40:57



iClarified - 2014-09-09 10:40:42



iClarified - 2014-09-09 10:40:41
iPhone 5c will be free. iPhone 5 will be $99 two year contract.

iPhone 6 and 6 Plus shipping September 19 in the US. Preorders start the 12th.



iClarified - 2014-09-09 10:40:02
Pricing for iPhone 6 Plus
Starts at 299/399/499 for 16/64/128GB



iClarified - 2014-09-09 10:39:41
Pricing for iPhone 6
Starts at $199/299/399 for 16/64/128GB



iClarified - 2014-09-09 10:39:00
New silicon cases and new leather cases.


iClarified - 2014-09-09 10:37:58



iClarified - 2014-09-09 10:37:33
Phil is now running through iOS 8 features. Most of which we have already seen.


iClarified - 2014-09-09 10:37:06
Front facing camera can take burst selfies now.


iClarified - 2014-09-09 10:36:41
New front facing camera with 81% light, improved sensor


iClarified - 2014-09-09 10:34:43
1080p video at 60FPS now. Slow-motion is now 240FPS!


iClarified - 2014-09-09 10:34:11



iClarified - 2014-09-09 10:32:46
iPhone 6 has digital image stabilization, iPhone 6 plus has optical image stabilization


iClarified - 2014-09-09 10:32:06
Image signal processor is next-generation with A8. Dedicated hardware for face detection


iClarified - 2014-09-09 10:31:19
Panoramas can be up to 43 megapixels now.



iClarified - 2014-09-09 10:30:46
Advanced noise reduction, faster auto focus, next-gem local mapping...


iClarified - 2014-09-09 10:30:41



iClarified - 2014-09-09 10:30:27
"phase detection" autofocus technology exclusive to iPhone 6


iClarified - 2014-09-09 10:30:02



iClarified - 2014-09-09 10:29:57
Entirely new iSight camera with 'Focus Pixel' technology


iClarified - 2014-09-09 10:29:34
8MP camera, true-tone flash....1.5 micron pixels, 2.2 aperture.



iClarified - 2014-09-09 10:29:22
Phil talking about Camera improvements..


iClarified - 2014-09-09 10:29:10



iClarified - 2014-09-09 10:28:39
Wi-Fi calling and 802.11ac Wi-Fi




iClarified - 2014-09-09 10:27:49
VoLTE support with 150 MBPS LTE with Carrier Aggregation support!



iClarified - 2014-09-09 10:26:48
M8 processor including barometer. Gives you much more detailed information from elevation, distance, steps, etc


iClarified - 2014-09-09 10:26:25
Slight battery life improvements.


iClarified - 2014-09-09 10:26:17



iClarified - 2014-09-09 10:24:11
Apple A8. Blazing Fast, 50X performance increase over original iPhone. It has 2 billion transistors, on a 20nm process. It's 13% smaller than the A7. 50% more efficient.



iClarified - 2014-09-09 10:17:27
Power button on side now for easier reach. One handed use mode (Apple is really breezing through this stuff)


iClarified - 2014-09-09 10:16:04
There’s a special landscape mode for the Home screen.



iClarified - 2014-09-09 10:15:04
iPhone 6 Plus has new horizontal view for Apps.


iClarified - 2014-09-09 10:14:41
Resolution: 1334 x 750 and 1920 x 1080.



iClarified - 2014-09-09 10:14:32
iPhone 6 and iPhone 6 Plus!


iClarified - 2014-09-09 10:14:14



iClarified - 2014-09-09 10:07:25
Tim Cook running through the what has been introduced at the Flint Center. Starting with Macintosh


iClarified - 2014-09-09 10:03:13
"Relentless optimism moves the world forward."


iClarified - 2014-09-09 10:02:21
Video time: "Here's to those who have always seen things differently."


iClarified - 2014-09-09 10:00:36
Hope you're ready! The presentation is now beginning!


iClarified - 2014-09-09 09:56:23
A couple more minutes! "Ladies and gentleman, our presentation will begin shortly. Please take a moment to silence all electronic devices"


iClarified - 2014-09-09 09:55:01



iClarified - 2014-09-09 09:48:46
People are already packing in!




iClarified - 2014-09-09 09:43:11
Fashion company Marie Claire tweeted about Apple's hidden structure at its event today. Could it be something related to fashion, like a catwalk or runway of some sort? We're about 15 minutes out so stay tuned!




iClarified - 2014-09-09 09:33:09
We will be providing coverage of Apple's September 9th, 2014 keynote beginning at 10:00am PST / 1:00pm EST.

For more details about the items Apple plans to unveil, check out our guide on "What to Expect From Apple's Big September 9th Press Event".

Also don't forget to follow iClarified on Twitter, Facebook, Google , or RSS for updates.You can download the iClarified app from the App Store for free!


iClarified - 2014-09-09 09:32:46