Apple Wins Creative Arts Emmy for Its 'Misunderstood' Holiday Ad [Video]

POST

MAIL

Posted August 18, 2014 at 5:29pm by iClarified

Apple, Park Pictures, and TBWA\Media Arts Lab have won an 'Outstanding Commercial' Emmy for their 'Misunderstood' holiday ad.

The ad features a family engaging in various holiday activities while a young teen appears to be reclusively spending his time on the iPhone. In reality, the misunderstood teen is shooting video and editing together a short film of the family which is then AirPlayed to the television for everyone to enjoy.

Notably, Apple's relationship with TBWA\Media Arts Lab has become shaky and the company is now starting to create its TV Ads in-house. However, a recent report said Apple's homegrown commercials aren't performing as well as ads made by its longtime agency TBWAMedia Arts Labs.

Take a look at the ad below if you haven't seen it already!

Follow iClarified

Add Comment

Would you like to be notified when someone replies or adds a new comment?

Yes (All Threads)

Yes (This Thread Only)

Notifications

Would you like to be notified when we post a new Apple news article or tutorial?

Yes

Comments (6)

You must login or register to add a comment...

Add Comment

Verywellunderstood - August 18, 2014 at 6:01pm

What has this to do with Apple or iPhone for that matter? every mobile phone, smart or not smart, that has a camera can do that!

Reply · Like

gamerscul9870 - August 18, 2014 at 6:02pm

Genius, it has the logo, things you can do with iPhone, and it has the text they use. Took any hints yet?

Reply · Like

Great! - August 19, 2014 at 12:22am

Yes every smartphone can do that, but an Apple iPhone-using teen knows how to use it to bring joy and togetherness to his family. Sorry, but you won't understand.

Reply · Like

Verywellunderstood - August 19, 2014 at 12:21pm

"Yes every smartphone can do that" ..Thank you!

Reply · Like

Raul - August 18, 2014 at 5:48pm

And that is how you make an ad

Reply · Like

gamerscul9870 - August 18, 2014 at 5:35pm

There you have it. Shows what good things can happen to families rather than wasting time bragging about how better one thing is, take notes competitors, this is why no one listens to wannabe marketing junk.

Reply · Like

Recent. Read the latest Apple News.

RECENT

New Apple TV and HomePod Mini to Get In-House 'Proxima' Wireless Chip

Apple is Testing AirPods With Temperature Sensing, Heart Rate Monitoring, Cameras [Gurman]

Apple Working on Smart Doorbell With Face ID [Gurman]

Samsung Awarded $4.745 Billion Under CHIPS Act

Apple to Maintain iPhone Compatibility for iOS 19, But Drop Older iPads from iPadOS 19 [Rumor]

More News

Tutorials. Help is here.

TUTORIALS