Worldwide Tablet Market Grew 11% in Q2, iPad Lost Market Share [Chart]

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Posted July 24, 2014 at 6:22pm by iClarified

The worldwide tablet grew 11.0% year over year in the second quarter of 2014 reaching shipments of 49.3 million units, according to International Data Corporation. However, shipments declined from 1Q14 by -1.5%.

"As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles," said Jean Philippe Bouchard, IDC Research Director for Tablets. "We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."

Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter. Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.

"Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors," said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. "Now we are seeing growth amongst the smaller vendors and a leveling of shares across more vendors as the market enters a new phase."

During Apple's earnings call this week, the company revealed that iPad sales were gated due to a reduction of inventory by 500,000 units.

Take a look at the chart below for more details...

Worldwide Tablet Market Grew 11% in Q2, iPad Lost Market Share [Chart]

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Angel - July 24, 2014 at 8:05pm

just don't forget, that , in poor countries the can't afford an ipad . instead, the buy other 60% cheaper . its like mac and pc. anybody can buy a pc. buy, have to work hard to by a mac even the cheapest one.

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gamerscul9870 - July 24, 2014 at 8:06pm

But you are lucky enought if you haven't sold anything yet that's been made in the 70s or a little later, it may be very rare in the future or you may get one for free at Christmas.

Tavolio - July 24, 2014 at 6:28pm

if they continue selling Ipads, without gsm calling, they will continue losing the share market, Samsung is taking this part, as well all the new tablets with gsm calling capability

gamerscul9870 - July 24, 2014 at 7:03pm

That's why we are with Apple, to keep them from having the wannabes win. Samsung never had a chance and nothing beats ipad as said when it comes to the 'best tablet' as mentioned by jd power.