Apple CEO Tim Cook Says He Does 80% of His Work on an iPad and So Should Everyone Else

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Posted July 17, 2014 at 4:30pm by iClarified

Apple CEO Tim Cook tells the WSJ that he does 80% of the work running the world's most valuable company on the iPad.

"There's no reason why everyone shouldn't be like that," Mr. Cook said in an interview discussing the company's new partnership with IBM to develop applications for business and enterprise. "Imagine enterprise apps being as simple as the consumer apps that we've all gotten used to. That's the way it should be."

The companies are planning to create over 100 apps for various industries. The first apps should be available alongside the release of iOS 8.

Cook tells the WSJ that laptops still outnumber tablets by three-to-one in business environments; however, that may change if IBM and Apple can create apps that let workers do their jobs in "fundamentally different and fundamentally better" ways.

"You can envision the day when everyone in every enterprise has one," said Cook.

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Apple CEO Tim Cook Says He Does 80% of His Work on an iPad and So Should Everyone Else

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thedoger82 - July 20, 2014 at 1:55pm

Apple making bussiness with i IBM? never an ipad would do the same than a laptop or a real desktop computer, this guy tim cook is so...

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gamerscul9870 - July 20, 2014 at 1:59pm

We all know, IBM chose the badass company they can go way above and beyond their success.

thedoger82 - July 20, 2014 at 2:08pm

firts failure of apple was to do bussiness with IBM many years ago, lets hope it happens again

gamerscul9870 - July 20, 2014 at 2:30pm

First off what failure happened if ipad and iPhone are recommended, even the macs, just look at how many are used. Let's hope it stays that way, IBM did this because they're expanding where people hear about the products or whoever is too poor for anything.

Gregory2 - July 19, 2014 at 1:43pm

Lots of trolling here so no thanks, but to answer a few inane responses: Lots of people do work on their iPads, and it's become integrated into many businesses, including medical and government. I just don't know how someone can claim to do 80% of their CEO work on it. philme you may like your Surface Pro but you're in the minority. Microsoft is laying off 18000 people. For a start. Lots of lies about defective iPads. The warranty is probably the best in the industry, so calling BS on claims that people have just bought them and they are failing.

philme - July 19, 2014 at 1:22pm

you mean he got a surface pro 3 lol he not telling the truth the surface pro 3 Win this war if you want to BS kill some time get a ipad now if want do some real work Mr tom cook use your surface pro 3

Gregory Fleming - July 19, 2014 at 5:05am

How is this possible? He talks into it for hours on end, or uses a keyboard? I don't know any tech executives that accomplish this, personally.

Mike Power - July 18, 2014 at 3:05am

Wow!!! now I can see he get's a lot done, my kid loves he's ipad and Pou are working together. this tim cook is a`joke. nobody uses ipad for work. it's a toy period.

Khan - July 17, 2014 at 7:22pm

The problem user when companies start using iPads is that they can't keep buying iPads every freakin' 3 to 5 years because Apple may stop supporting that model. Unlike LAPTOPS which can be used for a longer time once it's been purchased. I would hate for my company to keeping upgrading after a few years because of slow downs and apps no longer be compatible with my model. If Apple wants enterprise users they need to stop making these produce go obsolete within a few years.

Fukran John - July 17, 2014 at 6:10pm

lol. Nice strategy. Now there is no sales for iCrapPads so he just put himself in it and let people buy .

Kathy - July 17, 2014 at 5:26pm

If they made the devices better and more reliable sure but I recently bought an iPad for myself and hubby and I use headphones for audio and already on both units the speakers have failed and the headphone jack failed on mind so all they are good for now is paper weight!!

bill43235 - July 17, 2014 at 7:12pm

Well guess what Kathy? You must really abuse your iPad as I have several that my toddlers throw around and drop repeatedly and they never break, but guess what? Your iPad will be fixed for free if you just take it to your local apple store! Amazing but true.