Adidas Unveils New FIT SMART Wearable Training Device

Today at the Wearable Technologies Conference in San Francisco, Adidas announced FIT SMART, a new workout intensity training device that measures heart rate, calories, pace, distance and stride rate.

Marrying clean and simple design lines with an intuitive user experience, FIT SMART is engineered to become an essential piece of any fitness enthusiast's training gear. FIT SMART offers unparalleled comfort and fit with a soft touch silicon strap. A distinct LED light array provides at-a-glance visual guidance on the user's current workout intensity presented in color zones: blue, green, yellow and red. Vibration and visual prompts provide feedback and coaching so the user can make the most out of every workout.




FIT SMART will work with a new mobile app experience that helps people set and reach weekly goals as well as commit to longer term training plans. The update to Adidas' miCoach Train and Run app will come in August.

"Setting weekly goals initiates a change in mindset that results in much more successful personal training," said Mark Verstegen, president and founder, at EXOS*. "Who we are and how we perform are direct reflections on our existing habits, so much that 90% of our daily actions run from our sub-conscious. Creating weekly goals allows you to create winning rituals, which become new habits in weeks. In training terms, you are behaviorally upgrading your operating system and this builds your confidence and courage to be relentless in finding ways to continually upgrade yourself and your performance in the direction of your goals."

FIT SMART stores up to 10 hours of workout data and syncs with the miCoach platform using Bluetooth Smart via the miCoach Train and Run app on the user's mobile phone. From the app the user can customize wristband settings as well as access hundreds of free training plans created in partnership with the elite coaches at EXOS.

Available in black and translucent white in two sizes, FIT SMART will retail for $199. The product will be released in late August. In the U.S., FIT SMART will be offered exclusively at leading Best Buy locations and at bestbuy.com, with availability to follow a few weeks later at adidas.com, adidas Sport Performance stores and other leading retailers.


[via Desire This]