Apple Store Architect Explains Why Company's Retail Stores Are Glass [Video]

Bohlin Cywinski Jackson Principal Peter Bohlin discusses working with Steve Jobs and the architecture of Apple’s stores in an interview with Trish Regan on Bloomberg Television’s “Street Smart.”

Q: How involved was he really in the overall look of the stores?
A: "Steve would be involved in everything and those are the greatest clients because in a way you're trying to get at their nature and heart."

Q: The whole glass look to the Apple Stores, was that him?
A: "No, I think it was all of us and I certainly was right in the middle as the architect, and our firm was. The first one that used glass was SoHo, and it was the first two story store. It was in the old post office down there. So how do you get people to go up? That's a great challenge in retail, and we made a glass stair, that was the first one."


Q: What was the goal, what were you setting out to do with that glass?
A: "To make a place that was very much in the nature of Apple. I guess you might call that branding."

Take a look at the video below for more...