December 20, 2024
Kantar: Apple Regained Ground in the First Quarter of 2014 [Chart]

Kantar: Apple Regained Ground in the First Quarter of 2014 [Chart]

Posted April 28, 2014 at 3:58pm by iClarified
The latest smartphone sales data from Kantar Worldpanel ComTech has Apple regaining some ground due to the strong performance of the iPhone 5s.

In Europe, Android remains the top OS with 70.7% of the market. Apple holds second with 19.2% and Windows comes in third with 8.1%.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia. By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones.”


Apple has been most successful in Japan, where it accounted for 42% of smartphone sales on NTT DoCoMo, 59% on KDDI AU and 81% on Softbank. Year over year its market share was up from 49% to 57.6%. The design of the iPhone (30%) remains the key draw for Japanese consumers, followed by its 4G capability (29%) and the belief that it will be reliable (24%). In addition, almost 25% of Japanese iPhone owners have an iPad.

Notably, Apple's share of the U.S. market dropped significantly year over year from 43.7% to 35.9%, a 7.8% drop. Italy also saw a drop of 7% and China saw a 5.4% drop.

Check out the chart below for more details...


Kantar: Apple Regained Ground in the First Quarter of 2014 [Chart]


Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (1)
You must login or register to add a comment...
gamerscul9870
gamerscul9870 - April 29, 2014 at 2:27pm
Shares or not still changes nothing about users.
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS