The iPad Accounts for Over 77% of U.S. and Canadian Tablet Web Traffic [Charts]

The Apple iPad accounts for over 77% of U.S. and Canadian tablet web traffic, according to a new report from Chitika Insights.

The proverbial elephant in the room is iPad usage share, which still stands at over 77% of all U.S. and Canadian tablet-based Web traffic. This is down a few percentage points year-over-year, but
the current share is very notable in the context of the North American tablet market, which analyst estimates pointed to growing significantly throughout 2013 from a penetration standpoint. While it is uncertain if Apple can reverse the tide and grow its domestic tablet usage share in the coming months, it is clear that iPad users remain the most active aggregate tablet user base by a wide margin, with that likely to remain the case for the foreseeable future.

Notably, Samsung managed to growth its share from 4.7% in 2013 to 8.3% in 2014. Amazon, on the other hand, lost share going from 7.4% in 2013 to 6.1% in 2014. Google and Microsoft both saw slight gains.


Take a look at the charts below for more details...

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