Amazon Surpasses Hulu and Apple in Streaming Video Usage [Report]

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Posted April 9, 2014 at 1:02am by iClarified

Amazon Instant Video has surpassed Hulu and Apple in terms of the volume of video streaming traffic consumed, according to a report from Qwilt.

We've been tracking the growth in online video for some time and have carefully recorded the remarkable trajectory of Amazon Instant Video on our charts. In just the last year, Amazon moved from 5th place to 3rd place, passing both Hulu and Apple in terms of the volume of video streaming traffic consumed from their site to US broadband subscribers. Today, only Netflix and YouTube produce more total online video traffic in the US. Amazon"s traffic volumes, as measured by Qwilt in March of 2014, increased by 94% over the previous 12 months. In some US operator networks, between March 2013 and March 2014, Amazon"s streaming video traffic increase was nearly 300%.

Notably, this growth happened before Amazon announced its new Fire TV. As we've mentioned before, Apple is widely expected to unveil an update to the Apple TV in the near future.

Take a look at the chart below for more details...

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Amazon Surpasses Hulu and Apple in Streaming Video Usage [Report]

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mackan1 - April 9, 2014 at 12:32pm

There is nothing much on Amazon if you pay the month set up. after the 30days it seems that i have seen all the good stuff on Netflix and Amazon after this time. but buying Movies will always be apple just cos that was the 1st thing i used and have all my stuff on there.

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ipadguy - April 9, 2014 at 4:33pm

Download your shows... Its not like some new thing... !

abe suhail - April 9, 2014 at 3:44am

NETFLIX Should say thanks for all kids

ipadguy - April 9, 2014 at 4:28pm

For all kids? Do you mean for all the kid shows?

gamerscul9870 - April 9, 2014 at 1:30am

Because only apple videos lie on their site and iTunes where QuickTime plays only.

ipadguy - April 9, 2014 at 4:26pm

I think u need to redo this comment... Cuz what you saying?

gamerscul9870 - April 9, 2014 at 4:56pm

No I mispronounced the word like.