Roku Announces New Roku Streaming Stick (HDMI)

Roku today announced the new Roku Streaming Stick (HDMI version), a tiny Roku player that gives consumers an easy way of streaming entertainment to their televisions. The stick rivals the increasingly popular Google ChromeCast.

The Roku Streaming Stick (HDMI version) features a compact stick design pioneered by Roku and plugs discreetly in to an HDMI port for a streamlined look that’s ideal for wall-mounted TVs. The included remote control lets users to access the Roku user interface with shortcuts to movies, TV shows, news, the Roku Channel Store, Roku Search and more. Those who desire a mobile experience can use their smartphone or tablet (along with the free Roku apps for Android and iOS devices) to browse and select channels to stream. They can also cast Netflix, YouTube and personal media from their devices to their TVs.

Over time Roku says it will add additional mobile features such as the ability to cast content from a computer to the TV.


“The new Roku Streaming Stick gives consumers more choice for streaming entertainment to the TV than any other device,” said Jim Funk, senior vice president of product management at Roku. “Consumers want a ton of entertainment, an easy way to search for movies and TV shows, and options to control the experience with a remote or mobile device. This new Roku Streaming Stick brings all that and more – and in a tiny form factor.”

The Roku Streaming Stick offers than 1,200 channels (more than 750 channels in Canada, the U.K. and the Republic of Ireland) of movies, TV episodes, music, news, sports, kids' shows and free programming – more channels and genres than any other TV streaming device – and all in up to 1080p HD video. Recently launched channels include Conde ́ Nast Entertainment, SHOWTIME ANYTIME, WATCH ESPN, WATCH Disney Channel and YouTube. Roku’s original streaming stick, the Roku Streaming Stick (Roku Ready version), which the company launched in 2012, will be bundled at retail with Roku Ready devices.

In 2013, Roku certified 60 different products from 14 partners who shipped more than 2.5 million Roku Ready devices, most of which were televisions. There are currently 20
Roku Ready partners in the program.

Pricing and Availability
The new Roku Streaming Stick (HDMI version) has a suggested retail price of $49.99 in the U.S., $59.99 in Canada, and £49.99 in the U.K. and in the Republic of Ireland. It is available for pre-order now from Amazon.com, Amazon.ca, BestBuy.com, BestBuy.ca,
FutureShop.ca, Currys.co.uk, LondonDrug.ca, Staples.ca, Target.com, Walmart.com, Walmart.ca, Roku.com, Roku.ca and Roku.com/uk.


The new Roku Streaming Stick will ship to consumers and arrive in retail stores in April.

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