Amazon to Release Apple TV Competitor in March?

Amazon is reportedly gearing up to launch a web TV box that would compete with the Apple TV and Roku, according to re/code. People who are partnering with Amazon on the device believe the company is targeting a March rollout.

The Amazon box will be powered by Android but will it will likely be a forked version similar to what the company's Kindle Fire tablets run. It would allow customers to watch shows produced by Amazon and likely rent or purchase movies and tv shows offered on Amazon Instant Video.

It's also possible that Amazon would add app and gaming capabilities to the device.


What I don’t know is whether the device Amazon is producing will also function as a gaming hub. As my colleague Eric Johnson reported yesterday, Amazon has been hiring game developers. And a report from Web site VG 247 last month this year asserted that Amazon was building an Android-based box that would play games, similar to the crowd-funded Ouya console that debuted last year.

Please follow iClarified on Twitter, Facebook, or RSS for the latest updates. To get an idea of what content is offered by Amazon, check out the Amazon Instant Video app.

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