Tim Cook Has a 'Methodical, No-Nonsense' Leadership Style

Reuters has published a profile on Apple CEO Tim Cook describing his leadership style as methodical, no-nonsense, and very different from that of his predecessor Steve Jobs.

According to the report, the Jobs' bi-monthly iPhone software meeting in which the late-CEO would go through each plan feature in iOS, is gone. "That's not Tim's style at all," said one person familiar with those meetings. "He delegates."

In meetings, Cook is said to be very calm and difficult to read.


Still, he has a tough side. In meetings, Cook is so calm as to be nearly unreadable, sitting silently with hands clasped in front of himself. Any change in the constant rocking of his chair is one sign subordinates look for: when he simply listens, they're heartened if there is no change in the pace of his rocking.

"He could skewer you with a sentence," the person said. "He would say something along the lines of 'I don't think that's good enough' and that would be the end of it and you would just want to crawl into a hole and die."

The report goes on to address some of the challenges facing Apple and how Cook has handled them. It touches on the Maps fiasco and how Cook fired Scott Forstall and passed the responsibility for Human Interface to Jonathan Ive. It also discusses Apple's stock price, tax criticisms, and innovation concerns. You can read the full profile at the link below...

Read More