Apple's iTunes Scores Highest in Streaming Media [Infographic]

Apple's iTunes scored the highest of any streaming media service in a recent ForeSee study. The study also found that customers prefer consuming media and entertainment websites and apps via mobile devices over personal computers. User satisfaction with mobile media and entertainment sites and apps scores 77 on the study’s 100-point scale. Satisfaction with media and entertainment websites via PC scored 67 in a similar study conducted in April, 2013.

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Streaming TV and Movies
Streaming media is growing, and the streaming TV and movies category is the best scoring category at 78. Apple’s iTunes scores the highest of any measured company in the study, using a slightly different model than its streaming counterparts to secure a score of 80. iTunes customers download content before viewing, setting the service apart from its true streaming competitors.

Netflix, which has been transforming itself from a DVD delivery company to a streaming media and content development powerhouse, ties HBO GO at 79 and has nearly as many subscribers as HBO. Amazon’s streaming service isn’t as successful as its online retail operation. Amazon Instant Video registers 78, while Hulu Plus and Crackle lag further behind at 75.


“Netflix may be the most disruptive and innovative company in the space. It is making major infrastructure investments so it can deliver high quality video to any customer, anywhere, on any device. The company knows that it’s only as good as the content it can deliver, so Netflix goes a step further and into HBO’s turf to develop quality original content worthy of Emmy nominations,” said Eric Feinberg, Senior Director of Mobile, Media and Entertainment. “Amazon is dipping its toes into the water by offering Instant Video to its Prime members. Amazon is what Netflix used to be.”

While premium content is a significant factor in customer satisfaction, performance is the key. Users want fast page loads and are dissatisfied when error messages or playback issues occur. iTunes’ position on top makes sense, given that it bypasses these performance issues. The study finds that performance is the main driver of satisfaction for streaming websites and apps. Consumers are most satisfied when accessing content with their home Wi-Fi connection (78), and least satisfied when using streaming media on public Wi-Fi (73).
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Check out the infographic below for more details...

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