Apple's Tablet Market Share Sinking as Other Vendors See Growth

Apple's tablet market share once dominated other vendors like Samsung, Asus and Lenovo, but research firm IDC shows that Apple's share is now under a third during the second quarter of 2013.

According to the numbers, Apple held a 32.4% market share for the quarter, compared to 39.6% in the previous quarter and 60.3% in the year ago quarter. Apple saw a 14.1% decline in year over year growth while other vendors like Samsung saw a 277% year over year growth.

Apple pushed 14.6 million iPads in the second quarter of 2013, while shipping 17 million tablets in the second quarter of 2012. Samsung came in second place with 8.1 million shipments during Q2 2013 while only shipping 2.1 million units in Q2 2012.


"The tablet market is still evolving and vendors can rise and fall quickly as a result," said Ryan Reith, Program Manager for IDC's Mobility Tracker programs. "Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market."

The lack of a March/April iPad launch accounted for the drop in year over year growth, but Apple still is losing ground quickly in a market they once dominated. Its important to note that IDC's numbers do track shipments instead of sales and the figures are estimates.

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