Bob Mansfield No Longer Apple's SVP of Technologies, Will Work On 'Special Projects'

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Posted July 29, 2013 at 3:46am by iClarified

Bob Mansfield is no longer Senior Vice President of Technologies, as his bio has mysteriously disappeared from Apple's leadership page. He will instead be working on 'special projects' reporting directly to CEO Tim Cook.

Mansfield originally retired as SVP of Hardware Engineering back in June of 2012, but then came back to the company when Forstall left.

Bob is no longer going to be on Apple’s executive team, but will remain at Apple working on special projects reporting to Tim,” company spokesman Steve Dowling told AllThingsD.

He declined any further explanation, refusing to comment on the reasons behind Mansfield’s abrupt demotion or whether Apple plans to appoint a new SVP of technologies.

Mansfield has been in charge many heading engineering of many projects such as the MacBook Air, iPad, iPhone and more. Perhaps this change is due to Apple's mysterious iWatch that has been rumored for sometime.

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Bob Mansfield No Longer Apple's SVP of Technologies, Will Work On 'Special Projects'

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That's not Bob! - July 29, 2013 at 12:01pm

Looks like John C. Reilley in "Boogy Nights 2: 40 years later"

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Nitro Junkie - July 29, 2013 at 4:54am

Forstall got the "adviser to Tim Cook" title supposedly for a year after he was fired. Probably gave him that title to be nice and make it look like he was still relevant and working for the company. But actually they made him sign a non discloser agreement, gave him a years severance and told him to hit the road and go on vacation. Mansfield might have been against USB 3 but the macs finally got them correct? And ya it would have been nice to have blu ray drives in macs but if you really wanted one you could put it in yourself or have an external drive. Blu ray quality is nice but not as good as the digital hd movies sold on iTunes. That's one reason they probably didn't put them in the macs. Plus disc is a dying storage anyways.

Gary Buck - July 29, 2013 at 3:56am

Bye bye Bob! Thank god, in with the new out with the old!! He was dead weight, dragging Apple down.

Nitro Junkie - July 29, 2013 at 4:25am

How was he dead weight exactly? He was set to retire last year and was asked to come back. If they didn't believe in his work they wouldn't have asked him. Like the article said he was in charge of engineering most of the products we have today. He's the person that takes Ives designs and make them a reality. If it wasn't for his work, the products we have today would look like crap and every other product out their.