In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]

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Posted March 30, 2013 at 1:07am by iClarified

A new report from Distmo examines the business models and revenues per download for App Store apps.

All numbers mentioned in this report are based on an analysis of the all-time revenues and downloads of the top 250 highest grossing applications in February 2013 that have been released since January 2012, unless otherwise noted. The analysis covers revenues generated through the App Store, and therefore ad revenue is excluded. The estimated downloads and revenues of these applications are available in Distimo

Notably, in-app purchases account for a majority of the revenue earned through the App Store. In January 2012, in-app purchases already reached 53% of revenue. Now, as of February 2013, in-app purchases generate a record 76% of revenue.

Average revenue per download is $0.99 for all apps. ARPD for paid apps was $2.25 and $0.93 for free apps.

Check out the charts below. Much information can be found in the full report linked below...

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In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]

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Copperhead - March 30, 2013 at 2:44pm

Uuhmm. Remember people most of those purchases are from kinds purchasing apps without parents permission stacking thousands of dollars in bills... Also many of those purchases are from deceiving apps. Like apps saying that ads will be gone after paying 0.99c but infact they do not and you still get ads in apps and many people think they did not press the purchase button. So they do it a second time not knowing they paid twice until the bill comes in.... So all this hype that apple is making all this money dye to sale is really that they are making money based on deceivement. - way to go, just shows what money can buy such as fake statistics...

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