How Do We Decide Which Mobile Device to Buy? [Chart]

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Posted March 3, 2013 at 10:41pm by iClarified

Nielsen’s 2013 Mobile Consumer Report details which criteria buyers use when choosing a new mobile device.

Consumers around the world are collectively embracing mobile devices and the criteria they use to determine which device to buy vary from country to country. Getting good value for the money spent on a device matters more to consumers responsible for purchase decisions in the U.S., U.K., Italy and China. Russian consumers say they care more about "stylish design" when deciding which mobile device to purchase, while Chinese consumers are more concerned with having a wide choice of applications to use on their device.

Check out the chart below...

How Do We Decide Which Mobile Device to Buy? [Chart]

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Comments (9)

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Ken - March 4, 2013 at 11:27am

Lost? You didn't realize that the lower case i at the beginning of the iClarified name indicated that this is a site for iDevice enthusiasts? If you are looking for Android news, you need to go to www.POS.com

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roger - March 4, 2013 at 8:12am

US buyers dont care about design, OS, ease or apps! Value for $$!! shows how messed up the economy is.. and ironically, apple continues to target them more and more

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Yme - March 3, 2013 at 10:49pm

I decide if the device is jailbreakable!

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Eduard - March 3, 2013 at 11:24pm

I, however, decide *when* it is available. But that is within the Apple family, as Android does not need a jailbreak.

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Miguel - March 4, 2013 at 3:52am

Sorry, But it needs a similar process called rooting if you want to do something not allowed by google.

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No ma'am - March 4, 2013 at 5:33am

I was just going to say the same thing. Lol!

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No ma'am - March 4, 2013 at 5:35am

Android DOES need a jailbreak and when it is finally jailbroken, there are still fewer developers leading to fewer tweaks available.

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eduard - March 4, 2013 at 9:32am

Thank you for the heads up. I did not realize android was so closed. Since Android runs on the Linux kernel I assumed it was GNU/Linux and hence free to anyone to inspect. Instead, as it turns out, it is mostly Apache based for which there is no obligation to release the software. So for the time being and the foreseeable future, I wll continue with my jailbroken iPhone. Again, thanks a lot for correcting me. I learned something today.

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Anuar - March 4, 2013 at 5:51pm

Actually, rooting is very simple and its always released the same day or one day after any update, you don't have to wait for a release. Google doesn't really block root access (you just have to unlock the bootloader and its really easy), companies does that (like samsung, lg, etc) and i don't blame them, with root access you can brick your phone very easily. I have a SGS3 and a jailbroken iPhone 5, and when it comes to personalization, performance, looks and even quality, my SGS3 is way ahead. (all previous iphones were awesome, iphone 5...not that much....the painting is falling apart even though i have a bumper..)

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