Apple Captures 53% of the U.S. Smartphone Market, Its Largest Share Ever

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Posted December 22, 2012 at 6:50pm by iClarified

Apple has reportedly captured 53% of the U.S. smartphone market, its largest share ever.

Sales data from Kantar Worldpanel ComTech, relayed by Business Insider, determines that the iPhone now has 53% of the U.S. market, up from 37% a year ago. Android is at 42%, down from 53% a year ago. The data is based on 12 weeks of sales ending November 25th.

Unfortunately, Apple is not seeing the same skyrocketing success in Europe. Although it's up a few percentage points, Android is the one soaring in Europe with 61% of the market, up from 52% a year ago.

Take a look at the chart below for more data...

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Apple Captures 53% of the U.S. Smartphone Market, Its Largest Share Ever

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Venky - December 24, 2012 at 6:12am

This is just a marketing strategy to increase sales... everybody knows android is taking over. This is not about android or iOS, this is just about Device. Apple makes only one kind of hardware and everybody cannot afford it, but samsung makes devices from low price to higher price and this the reason people choose samsung android phones.

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iPhone 5 user - December 22, 2012 at 10:19pm

iPhones are dead.. Even myself got iPhone 5 because I was too lazy to move onto other platform. (had iPhone 4, iPad 1-3) But I cannot not stop thinking that iPhones are pretty much stomped by androids. Especially super fast Galaxy Note 2. There was no way for other smartphone manufacturers to catch up with Apple in US cuz of echosystem. But look what happen? Afaik Apple had more share on smartphones in US long ago. 51% is actually less than what it was before. And it'll keep decline. Theres a reason iPhone 4s sells better than iPhone 5 right now. Shame.

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Tico - December 22, 2012 at 11:37pm

First of, i dont believe you have an iphone 5. Seconf, its 53%, not 51%. Third, eve the title says "largest share ever" so 53% is not a decline, it is their highest share ever.

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iPhone 5 user - December 23, 2012 at 12:27pm

@Tico, does not matter what you believe, i could care less. The fact is they are still declining. And you havent get me a comeback for previous generation iphones are out selling the newest one. Case close.

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Devon - December 22, 2012 at 9:04pm

They'll have to start doing something new with iOS if they want people to continue using it..

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JustMakeSense - December 22, 2012 at 7:02pm

Hmmmmm... Goes to show you can ship as many devices as you'd like, but at the end of the day it's only the sales that matter.

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