The WSJ Says Apple is Testing Television Designs in Asia

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Posted December 12, 2012 at 1:12pm by Shalom Levytam

The WSJ is reporting that Apple is working with component suppliers in Asia to test several television set designs.

Officials at some of Apple's suppliers, who declined to be named, said the Cupertino, Calif.-based company has been working on testing a few designs for a large-screen high-resolution TV.

Two people said Hon Hai Precision Industry Co. which assembles the iPhone and iPad, has been collaborating with Japan's Sharp on the design of the new television.

"It isn't a formal project yet. It is still in the early stage of testing," said one of the people.

Unfortunately, this does not mean an Apple television is imminent as the company has been testing various TV prototypes for a number of years; however, Tim Cook did recently reiterate that television is an area of "intense interest".

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Brian Williams of NBC Rock Center,. “It’s an area of intense interest. I can’t say more than that.”

The WSJ Says Apple is Testing Television Designs in Asia

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Adam - December 12, 2012 at 2:17pm

It will cost too much like all their products. If Apple is so successful, why are their items so high priced? Don't get me wrong, I love Apple, but they need to lower their prices. For example, I can make a computer that is better than a Mac system for much less. I think they are overcharging people; usually, the lower the price, the more you sell.

Adam - December 12, 2012 at 4:52pm

The market dictates prices. If people didn't buy the products, pricing would decrease.

Lumia1000 - December 12, 2012 at 1:50pm

I dont even care if they create an apple washing machine and refrigerator.

Brian - December 13, 2012 at 6:37am

At first I also didn't care about apple making a mobile phone. But now, for the past 4 years, I've been buying every iPhone the moment it's launches in my country. You can call me a sucker, and I guess thats what I am now.