Amazon Had Its Biggest Day of Kindle Fire Sales Following iPad Mini Announcement

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Posted October 28, 2012 at 2:30am by iClarified

Amazon revealed that it sold a record number of Kindle Fire HDs following the announcement of the iPad mini.

Amazon spokesperson Drew Herdener told AllThingsD, “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week."

Since Amazon never releases actual sales data, we don’t know how many Kindles that translates to, but still, the statement may surprise some who had expected Kindle sales to fall once Apple had a comparable device on the market. But given that they did the opposite it might imply that some people were waiting to see what Apple announced — and how much it would cost — before making their decision.

Apple has spoken out to defend its $329 price tag for the iPad mini which is substantially higher than that of 7-inch tablets offered by its rivals.

Read More [via 9to5Mac]

Amazon Had Its Biggest Day of Kindle Fire Sales Following iPad Mini Announcement

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Simon - October 29, 2012 at 3:54am

So they sold 200 instead of 100 the day before? Lol. Either share the sales data or STFU amazon!

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iCrunch - October 29, 2012 at 1:44am

HAHA...Really? I bought the Nexus 7 for my girlfriend. First of all, the $199 version has only 8GB of storage. The 16GB costs $249. Then there's a hefty shipping charge, which Apple doesn't charge at all. Now we're at less than $50 difference and PLEASE, while the Nexus is pretty cool, let's see how quickly my gf will abandon ship when she sees the iPad mini with an almost 1" bigger screen, diagonally. As for the resolution, they had to go with XGA, as that's what all the apps are made for. It's still a healthy 163ppi with an IPS panel. Yea, I think Apple will be just fine and I see that Nexus 7 going on CL fairly quickly.

Lov3 - October 28, 2012 at 3:23pm

Are you kidding ? Biggest day? My country many start selling their nexus/Samsung Tablet prepare for IPad mini. Omg, Amazon please show that Kindle Fire was Android OS. Copyright for Google. R.I.P for Amazon

Tim - October 28, 2012 at 2:55pm

200 fire, 330 mini! Well it's build quality alone is well worth the 130!! The fire is nice and all but it does feel cheep in your hands and is not as versital. So duhh!! Of course the mini will cost more.

@summit_rider - October 28, 2012 at 10:46am

Amazon's $79 Kindle costs $89 just to manufacture it without adding the cost of marketing, and operation cost. Amazon Kindle Fire HD, on the other hand, is being sold at cost. You will never get iPad-alike mobile OS (iOS), or the other related software supports (e.g. App store), or all other features iPad can offer to customers from Amazon. What is so good about Amazon's pricing strategy is that they focus on making money solely on the sales of digital content such eBooks and movies. It's a totally false to assume that people will be buying Kindle Fire HD for what it is worth, instead they are only buying it 'cause they are being a dirty cheap. I hope Microsoft's current market share of less than 2% in tablet PC market will increase, so that can accommodate those consumers who's going to buy just about anything that is cheap. Whether you like it or not, the sales of iPad doubled, much in the same way about iPhone5.

gtkkk - October 28, 2012 at 3:55am

ipad3 the worst decision I ever made by trusting apple. Apple just told world that ipad3 is placement product. mini will also just be a place holder I bet.

Ismael - October 28, 2012 at 4:09pm

Sorry to inform you that it was Apple's strategic plan to ready its self in Microsoft Surface battle.

King - October 28, 2012 at 2:56am

Are you from Mars?

Hulk - October 28, 2012 at 2:45am

It really doesn't matter, apple will still be selling as much mini's as they can make ...

Barry - October 28, 2012 at 2:42am

By not having a retina display on the iPad mini Apple has shot themselves in the foot, it's that simple.

Bik9e4 - October 28, 2012 at 7:26am

Wowww and how much power???? It is THE SAME leds that make the white all other are pixels of the LCD that are not so much power consuming. The light is the one that consume the power and it is SAME on both LCDs Sure may be retina cost 10$ more and apple don't want to lose 10$ :) Or it keep it for the next year BIG invention surprise.

Detour - October 28, 2012 at 7:32am

Plain desperation trying to defend Apple from an Apple fan... Yes having retina might be difficult for designers to design mini tablet thinner. Since Apple can ONLY use retina display for high resolution screen, its impossible for them to have a fine display as other 7" tablets. So.. Have said from an Apple fan, good thing they used ancient technology screens on iPad mini to make it easier to carry. But then whats wrong with the price?? Cheaper parts = less expensive. Am i doing the math wrongly?

Simon - October 29, 2012 at 3:36am

Wrongly? Lol. Just for the use of the word wrongly, I discount your entire comment as useless.

Detour - October 29, 2012 at 1:16pm

The Real fact is you do not have a single comeback from my statements. Except pointing out choosing a wrong word. Cute :)

Steve - October 28, 2012 at 2:32am

There're lying!!!!! Lol