AT&T Statement on Pre-Order iPhone 4 Sales

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Posted June 16, 2010 at 2:24pm by iClarified

AT&T has issued a statement on iPhone 4 pre-order sales saying the numbers were 10 times higher than the numbers for the iPhone 3GS and that they are suspending pre-ordering today.

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iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T's more affordable data plans and our early upgrade pricing.

Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received.

The availability of additional inventory will determine if we can resume taking pre-orders.

In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T's website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.

We are working hard to bring iPhone 4 to as many of our customers as soon as possible.
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AT&T Statement on Pre-Order iPhone 4 Sales

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Cody - June 16, 2010 at 2:40pm

how convenient that that refuse to even acknowledge the absence of the white iPhone 4. still hoping I get lucky and can pick one up really early on launch day...

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Cody - June 16, 2010 at 2:41pm

that they*

Johnny H. - June 16, 2010 at 4:45pm

Hi Cody. Yesterday, during the order process at ATT, the option of a a white i4 was available. I did not select white, not certain of the outcome should I have....but it was there. Did anyone attempt to order the white i4 at ATT?

Cody - June 16, 2010 at 5:21pm

I hadn't heard that one before. But if the rumors are true the white iPhones won't be coming until at least a few days after launch, or maybe not until August. I reserved a black model at my local Apple Store, but I plan on camping out in the hopes that they will have a few in white.

AL - June 17, 2010 at 5:25am

I upgraded my contract and pre-ordered a black one...also was looking for the white one.....but the option was not there......However.... The option was there, if you were ordering as a new customer....not as an upgrade option. Next to the option as available date it said "Coming Soon"....