Apple Announces New Pride Watch Band and Wallpaper

Apple has announced the upcoming availability of a new Pride watch band, watch face, and wallpaper. The company says the collection will be available at the end of May.

Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, available to order starting May 22, along with a matching watch face and dynamic iOS and iPadOS wallpapers, available in an upcoming software update. For the first time, the Pride watch face and wallpapers can be customized to showcase a spectrum of colors representing the vibrancy and diversity of LGBTQ+ communities.




The watch band is a Braided Solo Loop with an array of colors including pink, light blue, white, black, and brown. There's also a laser-etched lug that reads "PRIDE 2024."

Users can choose from a spectrum of colors to personalize the matching watch face and wallpapers. On Apple Watch, the colors trace each numeral of the watch face and react in real time as the user moves their wrist based on input from the gyroscope.

Pricing and Availability
● The Pride Edition Braided Solo Loop will be available to order on apple.com and in the Apple Store app beginning May 22, and will be available at Apple Store locations beginning May 22 in the U.S. and Canada and May 23 in other regions, for $99 (U.S.).
● The Pride Edition Braided Solo Loop is available in 41mm and 45mm sizes, and is compatible with Apple Watch SE and Apple Watch Series 4 or later.
● The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.
● Customers can download the matching Pride Radiance watch face through the Apple Watch app, on the Apple Store app, or at apple.com.